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6 Killer Ways To Drive Traffic To Your Blog

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It's a question that every blogger asks: how do you drive traffic to your blog? We often read stories of mega-bloggers who rake in hundreds of thousands of unique visitors each month, and wonder how in the world us little guys can get a piece of that awfully good looking pie? Well, I have spent so much time reading, learning and making serious strides and have seen my traffic grow immensely over the last handful of months! Want to join the gang? Read on!

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This post may contain affiliate links but they are all products that I use and love!

I should preface by saying that growing a following and increasing your traffic is not fast or easy. Anyone who tries to sell you on a 24-hour fix is lying to you, so if you're expecting to go from 0 to 10k in a matter of days… you're in for a big surprise! Blogging takes time and commitment. It took me many months to really get a grip on the best ways to get my name and content out there, and I am still learning!

So, don't expect to post an article and wake up to see that you've broken the internet if you aren't putting your best foot forward and putting these tips into action!

1. Invest In Your Education

What, I have to spend money to get people to read my stuff? Well, yea… if you want a lot of people to read your stuff. This doesn't mean go out and drop tons of money on custom web designs and advertisements – it just means that you need to spend money on resources that will help you learn the ins and outs of blogging, affiliate marketing and traffic growth. If you want genuine traffic that keeps coming back for more, you need to actually understand what they want, how to get them, and how to keep them. The more you learn, the more you can optimize your blog to drive traffic to your blog and maybe even earn some cash while you're doing it.

That's why I finally bit the bullet and took Making Sense of Affiliate Marketing with Michelle Schroeder.  I'd been eyeing this course for months after hearing so much about it but I wasn't sure if I wanted to spend the money. Let me tell you, I honestly wish I took it MONTHS ago, because it's already helped me in so many ways ! The course is quite honestly one of the best investments I have made in my blogging education, and I refer back to it regularly!

The course breaks down everything from the fundamentals of affiliate marketing, to niche-specific programs, to how to specifically implement each strategy to maximize (and speed up!) your affiliate income potential. Actual gold-mine, but would you expect anything less? I mean, she makes $100k a month and has been featured in Forbes… she clearly knows her stuff!

*From Thursday, October 26th to Monday, October 30th (ends at 11:59 p.m. PT), use coupon code FALLSALE2017 to get $28 off the course! It isn't often that this course has discounts, so take advantage while you can! (It is only applicable to the one-time payment option)

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2. Identify and Stick To Your Brand

As you think about who you are and what you want your blog to represent, think about what your blog should be called, what your theme would look like and what you can offer your readers in terms of content. Consistency is key, and so is your overall look and feel. For example, if you still have the [.wordpress] in your domain name, and you want to have complete ownership of your brand and content, it may be time to make the transition to a self-hosted blog. Doing so will also allow you to monetize! You can very quick and very easily get your blog set up with companies like SiteGround and truly begin your branding journeyI recently made the move from GoDaddy to SiteGround and am actually floored by how much better it is – the up-time, the customer service, the affordability, everything!

Related: How To Start A Self-Hosted WordPress Blog In 4 Easy Steps

3. Join Facebook Groups and Engage, Engage, Engage

I cannot begin to tell you how much Facebook groups have helped me grow my traffic and my following. I am a member of quite a few, all of which offer a variety of ways for members to get the word out about their content. From general blog share and comment threads, to social media platform-specific threads… there are so many ways to boost your traffic. Just be sure to show your fellow bloggers some love by reciprocating if you're going to drop a link! I regularly participate in these groups, particularly on the repin threads. My Pinterest traffic grew 7 times larger in a matter of 2 months, largely due to the blogging community repinning my content and helping me get the word out about my posts!

Want to know my favorite Facebook groups to boost your traffic and grow your social following? Sign up below to get my FREE list of the best Facebook groups for blogs!

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4. Join Pinterest Group Boards

You probably know by now that Pinterest is THE most popular platform for getting unique traffic. Pinterest operates like a search engine and is used by millions of people on a daily basis. How do you reach these people? By pinning the s*** out of your content. But not only on your own boards – on group boards! You can track down some amazing group boards in Facebook groups. In these groups, multiple people contribute to the same board, thus increasing your reach potential! It can get a little overwhelming trying to keep up with your repins, though, especially once you are a member of a good handful of groups, so you should also considering joining Tailwind, a pin scheduling app. It saves so much time and optimizes your schedule so that you are pinning at the best times of day!

Update: I HIGHLY recommend the eBook Pinteresting Strategies by Carly from Mommy On Purpose, if you're looking for seriously useful tips on blowing up your Pinterest traffic and maximizing your use of group boards. She offers so many honest tips and tricks and doesn't try to sell her tools as a “guaranteed” way of getting traffic, like many courses and eBooks promise to do. You'll learn how to properly optimize your pins (new and old), the best ways to drive up your repins, how group boards do and don't work, and so much more.

5. Grow Your Email List

We all want readers that actually like our stuff, right? Those are the people who are going to keep coming back for more, making that New Users vs. Returning Visitors graph on your Google Analytics change from mostly blue to mostly green. Well, how are those people going to know when you have awesome new content available for them, or when you have big news to share? By gathering their email addresses and looping them in! I recently switched from MailChimp to ConvertKit which has easily been one of the most effective decisions I have made. This is largely because I have a lifestyle blog – I write about a lot of things! ConvertKit allows you to create as many forms and lists as you want so you can tag and group different subscribers. Example: someone who likes one of my recipes and opts in after reading one may not want to hear about my blogging tips. They just want the food!

If you really want to identify your readers, drive traffic to your blog and rapidly grow your email list, I highly, HIGHLY recommend that you give ConvertKit a go-around! Don't be another blogger who one day writes, “I wish I started growing my email list sooner!”

6. Increase Your Social Following

We all want to have a lot of followers – the more followers you have, the more likely you will be to get more! And the more likely you will be to get the all-important traffic to your blog when you post about a new article. To grow your social following, you need to post on a consistent basis so people know they can trust you, and you need to engage with others. Not just anyone though – engage with people in a similar niche because they will be more likely to enjoy what you have to say! Comment on their posts, and reply to others when they engage with you!

RESOURCE BREAKDOWN:
Making Sense of Affiliate Marketing
SiteGround
ConvertKit
Tailwind
Pinteresting Strategies by Carly

 

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86 Comments

  1. Whew! I am glad that I am doing all of these actively!! I am working on growing my email list. I’m learning how to develop freebies and creating landing pages. Blogging is really a TON of work and learning! Thanks for sharing! This was really helpful!

  2. Great tips! Ever since I have been interacting in my FB groups on a more consistent basis, I have seen a HUGE bump in my traffic. Those things are golden!

  3. This is great! Always looking for great ways to increase my blog traffic! I’ve been getting consistent traffic but not enough to make me profitable. Still learning and growing

  4. I was lucky and picked a blogging niche and took off almost immediately within my niche. I had brands reaching out to me before my blog was a week old. However – in my niche it’s so important to engage in Facebook groups (I’m literally in almost 60 related to my niche) and keep on top of releases. You made such valid points here, I know I got lucky – but even then, I sink a lot of blood sweat and tears into my work

  5. I stopped promoting my blog for around two months to see if I will still get views. I got views but it is incredibly low. I am still happy though because that means that my blog is visible without asking someone to click on FB groups.

    This month, I am back on getting more audiences and FB group is the highest source of traffic for me.

  6. Great post. I know I need to get more serious about my blog :) I’ve only been on less than 2 months… so I will be employing your tips :)

  7. These tips are definitely useful for all of us, especially newbies.
    Your article brings valuable infos which I will definitely use!
    Thank you so much for sharing!!!

  8. These are great tips. Thank you! I am definitely going to look into your ideas for expanding my e-mail list. That is one area that needs improvement. Cheers!

  9. These are such great tips! I need to join some Pinterest boards. I also need to stop being distracted and focus on my blog. Glad you are finally seeing some return in your investment :)!

  10. Thanks for the tips to drive traffic! I definitely have to think more about educating myself on the marketing part. That’s not a strong point here!

  11. Those are fabulous trips! I don’t know what I would do without Facebook groups and Pinterest ! I need to work on my Email List tho! But you definitely right you have to wait a little to get big traffic on your website!

  12. These are some great tips. Investing in my education was the hardest hurdle to overcome. It’s so hard to justify spending money when I’m not making much money on the blog, but since I’ve made a couple of strategic investments, I’ve seen everything grow. I also know I’m gonna have to spend some more, and have to remind myself “you have to spend money to make money”

    1. It was really hard for me too! You say exactly what my husband always says to me, “you have to spend money to make money.” It’s a hard reality that many are unable to accept! But once you finally break even, it’s so worth it!!

  13. These are fantastic tips. I’m going to check into that course you have listed above. I have been slowly growing, but want to make my blog count. Here’s dreaming big!

  14. Pinterest by far has been my biggest source of traffic! It takes a while for pins to take off (and not all do) but once they do it’s like Christmas! :)

  15. These tips are great! I also love how honest you were! I hate seeing blog posts claiming to be able to get 10k followers in a day. I’ll have to save this for the e-course!!

    1. Hi Jessica! I appreciate your note and agree! There are so many articles out there that cover this very topic, but so many of them claim that big growth can happen overnight which simply isn’t true! Solid organic growth takes time, but it’s growth that will last! I hope you like the course!!

  16. I’ve been trying to implement some of these myself. I’ve been taking a few ecourses to up my education and hoping I can implement some tips from them to up my following and readership.

  17. Great info! I’ve been looking more and more into growing my mailing list. Do you have any suggestions on what to offer visitors on a food blog? Most food bloggers seem to be giving out an ebook of recipes so I want to be different.

    1. Hmm.. that’s a good question. Maybe offer them first glance of new recipes, perhaps a day or two before they go live? Then create a email list segment just of the people who opt-in, and then email them before you post it for a “first look.” You’re right that a lot of people offer ebooks of recipes, however, if you’ve got a good amount… those recipes are unique to you and your blog and it could be a great way to consolidate them all for easy access!

    1. Sure! You can browse various Pinterest Group Boards on http://pingroupie.com/ …here you can search by your niche, see how many contributors there are, etc. Also, I often stumble across group boards within the Facebook groups; sometimes people comment with their boards when there are openings for new contributors. You’ll usually have to follow the board, the administrator’s personal profile and then email them with a request to be added – the instructions specific to each group are usually listed in the group’s info at the top :) Hope that helps!

  18. Pinterest group boards are SO incredibly effective. I would also add that an automator like Tailwind can do wonders.

  19. Thank you so much for the helpful information! I’m planning on putting more time and energy into growing my blog as soon as my kids are back in school and this will help!

  20. Thanks for the tips! It seems like a constant struggle to get traffic. I was wondering if those Pinterest re-pin Facebook groups worked,….and they did for you so I’ll keep doing it! I guess anything to get people pinning is a good thing :)

  21. Well, I agree with all your points. I am on my 3rd month of blogging & I know how these all things can have a positive impact on our blog. Thanks for sharing.

  22. This is really great information. I’m a brand new blogger and I’m happy to say that I’m already using a lot of these strategies. So it’s really just a matter of time to start to see the progress, as you mentioned. I’m still trying to crack the nut, though, on growing my email list. I think it will start to happen more organically as people continue to get more familiar with me, but I also try to make little tweaks to see if I can improve my conversion rate. Thanks for the great tips!

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